A native of Asia, Euonymus alatus was introduced as a garden plant around 1860 to the U.S. One of the main reasons for its popularity along with its name is the vivid red fall colors as seen here.
Because it is invasive and threatens native plant populations there is some effort to control it. This is difficult since seeds are carried long distances by birds which are fond of the fruit. Sadly it is still sold at garden centers, so there is an endless supply of new plants being distributed.
I took this photo in an Asheville garden. I can’t say I didn’t consider actually burning this bush, but I restrained myself. However it isn’t a plant I would ever buy for my own garden even though it has such vivid autumn foliage. I enjoy the brilliant early fall colors it provides but in my yard I am happy to wait for the native trees to turn.